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He even has his own underwear and shirt line, CR7.

Marcus Smart and Joel Embiid Reportedly Sign Endorsement Deals with Adidas

Of course he does. In Japan, however, Nishikori is an icon.


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Nishikori is the only Japanese player to ever hold a spot in the top In addition to a myriad of awards on the field, Messi has won awards for his endorsement work off it. In Brazil, Neymar is expected to fill the shoes of Pele, the Brazilian legend. Last year was a year to forget for Sharapova. Tag Heuer, a previous sponsor of Sharapova, ended discussions for contract renewal. Neither Porsche nor Nike terminated their contract with Sharapova, but they suspended promotions featuring the Russian-born star.

While her endorsement earnings are equal to that of Sharapova, Williams earned almost ten times what Sharapova earned in winnings. If Murray can capture more Grand Slam titles, we expect his endorsement earning power to rise. His endorsement efforts were aided by a storybook ending to his hall of fame career, hoisting the Lombardi trophy and subsequently announcing his retirement.

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His ability to throw the ball downfield has waned, but his pitchman skills have never been stronger. His deal with the Chinese mega brand Li-Ning included an equity stake in the company.


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  • At just 24 years old, Kyrie is the youngest athlete on our list, and coming off a Finals performance for the ages, his ceiling has never been higher. Two years after Adidas invested big money in the Welsh superstar, they look to have made the right move. In early , Bale and fellow footballers teamed up for Adidas to acknowledge their haters. Wilson slipped in the draft before leading the Seahawks to two consecutive Super Bowls, in and His humility and underdog persona have been captured in a variety of marketing campaigns throughout the first part of his career.

    As unflappable in the pocket as he in in front of the camera, Wilson is likely going nowhere when it comes to the NFL playoffs and major marketing deals. His endorsements are catching up, too. His endorsement income doubled over the last year thanks in large part to events like Nike releasing his first ever Jordan-brand signature shoe in Junior, our first racer on the list, has been named most popular driver for the last 13 years.

    The Australian became the first golfer to finish a major at under par. His endorsement portfolio is becoming more gaudy with each passing month, joining our list for the first time this year and already at No. He struggled to stay healthy and scuffled with a team employee, only to watch his Clippers perform better with him out of the lineup. Successful campaigns with Kia, Nike and Redbull will likely continue, but holds serious questions for the high-flying, once perennial All Star.

    Adidas to sign hundreds of new endorsement deals with NFL and MLB players - MarketWatch

    The eight-time All-Star is more than just a matchup nightmare for defenders. His prolonged production has resulted four Super Bowls and a place among the all-time greats. For a star of his caliber, Brady has kept a fairly small portfolio. Despite his perceived selectiveness, Brady is front -and- center for the brands he does endorse. While his remaining years of elite-level passing may be few, his marketability remains as strong as ever.

    Perhaps overshadowed by a disappointing finish for the Giants, Eli put together what might have been his best season as a pro in , posting career highs in touchdowns 35 and passer rating Sergio Aguero is in his prime, recently having netted his th Premier League goal. His marketability is at an all-time high as well, as the Argentine striker recently released his autobiography. There are plenty of expectations on the year old, but James is ultra-smooth under pressure. George missed just one game in His dynamic playing style and story of perseverance are loved by marketers and he boasts an impressive list of big name brands.

    Some injury-free longevity will allow George to continue his rise on the Top list. He made headlines for Sweden in Euro , sporting Adidas boots instead of his typical Nike. He is also endorsed by Volvo, a renowned automaker from his home country of Sweden. The Red Sox slugger is leading his team in almost every statistical category through the first part of the season. The English captain boasts 13,, Twitter followers and frequently posts photos of his three adorable children.

    This awareness of the personal value of exploiting individual athlete image rights was evident in the recent Australian cricketer pay fall out. Australian cricketers threatened to establish their own intellectual property company for the exploitation of individual image rights of course the value of these rights may have since diminished — another story. A global athlete such as LeBron, who operates in a heavily marketing focused environment known for its sophisticated and fast-paced endorsement industry, is likely to be cognisant of the relevant risks and limitations; he may also have more bargaining power than his club, given his personal value!

    Less experienced athletes however, who are benefiting from endorsement opportunities for the first time will be less familiar with the complexities of individual versus team sponsorship arrangements. For clubs and teams the expanded opportunities for individuals to obtain endorsement deals can be an opportunity for further marketing, but the exploitation of individual brands may expose clubs and teams to additional risk.

    These risks include breaches of club sponsorship arrangements, brand damage resulting from individual marketing campaigns or individual use of social media, inconsistent consumer messaging about what the club represents and, importantly, loss of revenue if marketers choose to invest in athletes over whom they may expect to have more control instead of organisations.

    In some circumstances sponsorship of a team and individual athlete will be aligned — the adidas sponsorship of Dan Carter as an individual complemented their team sponsorship of the All Blacks and probably helped rather than hindered in extracting maximum value from that sponsorship.

    About the partnership

    Many athletes would have had neither obligation in mind when pursuing and negotiating their own individual endorsement deals. Individual endorsement deals may in some circumstances amount to ambush marketing. If Team GB athletes had gone on to wear their own footwear for podium presentations during the Games, perhaps adidas may have looked to ambush marketing laws to bolster their sponsorship rights?

    What can your clients do to manage these risks?

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    Adidas is making a big push in the US

    How can the expectation and understandable desire of athletes to monetise their personal brand be reconciled with the complex and lucrative sponsorship arrangements that sporting teams and organisations enter into? Including medical records management, protection of intellectual property, collection of clinical data and supply chain integrity. Subscribe and stay up to date with the latest legal news, information and events Use of cookies by Norton Rose Fulbright. We use cookies to deliver our online services. Email Address.

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